Ph.D. Candidate at the Institute for Innovation Management, LMU Munich School of Management
Marcelo F. de la Cruz is a Ph.D. candidate at the Institute for Innovation Management in the LMU Munich School of Management. He holds a Master’s degree in Aerospace Engineering and Production Management and worked in automotive and telecommunication industries prior to his doctoral studies. His research interests include social value creation, strategic orientations, innovation management, and conviction narratives. Marcelo has presented his research at various conferences, such as AoM, EGOS, EMAC, IPDMC and EURAM, and published in AoM Best Paper Proceedings.